Friday Health Plans

Friday Health Plans is for people who buy their own health insurance. No 9-5 or corporate plan necessary. In a time when the freedom to work and live how you want is more important than ever, we created a campaign that celebrates these independent go-getters. Our spot uses a one-shot technique to highlight the Friday customers who live the lives they want, without worrying about where they'll get their coverage: freelancers, tradespeople, medical professionals and stay-at-home parents.

The Result: We more than doubled our 2021 enrollment goal.

Agency: Common Good (formerly LRXD)
Role: Art Direction, Design, Set Design Direction