Your First Resort

With both a convenient location in the Southern Rockies of New Mexico and loads of family-friendly activities, Angel Fire Resort was determined to remind their visitors why they are the best choice mountain resort for families.

After discovering that Angel Fire has been a go-to family road trip mountain destination since the 1960’s, we created Your First Resort, a campaign that not only gives a nod to Angel Fire being a first choice for families but also captures the feeling of nostalgia for family road trips and quirky family firsts from the good ole days of decades past.

Client: Angel Fire Resort
Agency: Slingshot
Role: Concept, Art Direction, Design